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Cycling on Hardangervidda
Cycling on Hardangervidda
Cycling on Hardangervidda.
Photo: Thomas Rasmus Skaug - Visitnorway.com
Cycling on Hardangervidda.
Photo: Thomas Rasmus Skaug - Visitnorway.com

B2B Activities: Germany, Switzerland and Austria 2021




Ulrike Peters Germany
Ulrike Katrin Peters
Bransjespesialist Tyskland, Sveits, Østerrike

Partner activities 2020

Our partner activities in the market will be planned in the course of May.

View our planned international activities here, where relevant clients are invited to attend.
View our digital activities here (on demand). 



Meet us and get a status update about the German speaking markets!

Click here to join the meeting: 


Thursday 17th of June at 11:00

Just meet up, not registration needed

Our focus in the market 2019-2021


Identified segments in the market and how it affects our B2B work: 

Adventures in the world of beauty / Broadening my cultural horizon
We will continue the good cooperation with tour operators – with concentration on shoulder seasons and help the TO to sell Norway in the way we want to communicate it (less empty  landscape pictures, more social images).

Type of products we will have focus on: 

All year: soft adventure, cultural experiences, sustainable products
Summer, Autumn: hiking, cycling
Spring, Autumn: fishing
Winter: ski, high-end

Our clients & type of travel 

Result or the tour operator mapping 2018: 
Number of TO relevant for Norway: 400
Number of TO with potential for growth: ongoing

Type of travels: 
Individual leisure travel 
Group leisure travel
Group business travel
Incentives & seminars

Other type of clients we will focus on:
Independent agents
MICE agents
Incoming operator
Forum Anders Reisen, Atmosfair, TourCert, Organisations working with sustainability, Willy-Scharnow-Stiftung (sales agent organisation), German Hiking association, German Cycling association, Deutscher Reiseverband, VIR Verband Internet Reisevertrieb (internet travel distribution)

Our goals 2019-2021

Product development

Transfer knowledge about German travel trade market to Norwegian partners and find suitable business partners. Create meeting spaces to get Norwegian suppliers and tour operators from DACH market together for networking, testing products and product ideas and to start a cooperation and find new business partners.
Increase knowledge about Norwegian sustainable destinations among German travel trade to get new products in TOs portfolio.
To achieve this goal we are looking for an already certified Norwegian destination to host a study trip for German / Swiss sustainable certified tour operators. Goal of this tour is to get new products into.
Furthermore we will hold strategic sessions with Product Managers "Product development Board", Fam trip and we will boost Norway through sales calls, B2B-Newsletters,Training Sales Agents in coop with TO and Fam trips. To strengthen our internal expertise we will do competence building.

Increase visibility towards sales agents / boost sales
Marketing for E-learning on the German speaking market has been intense in the last 3 years, as long as it is not updated we will use other ways to educate sales agents about Norway in cooperation with tour operators. approx. 1000 agents per year will be reached.

Our B2B Activities in the market 2021

It is as important as ever that Norway maintains her presence in our markets. Below you will find a short description of some activities that we are conducting on behalf of the Norwegian Travel Industry in our market. This page will be updated during the course of the year, at the beginning of each month.