Partner activities 2020
IFTM Top Resa
November.
Innovation Norway will not have a stand at this fair.
Read more here.
Workshop
Alternative routes & new seasons
13th October.
The event has been cancelled.
Read more here.
Meet France and get a status update about the market!
Click here to join the meeting:
https://visitnorway.whereby.com/meet-in-france
When?:
Wednesday 2nd of December, 10:30-11:15
Just meet up, not registration needed
View the presentation of the webinar 9th June, here.
View the presentation of the webinar 16th June, here.
View the presentation of the webinar 31st August, here.
View the presentation of the webinar 2nd December, here.
Our focus in the market 2019-2021
Identified segments in the market and how it affects our B2B work:
Adventures in the world of beauty
A break with spectacular nature remains the main motivation for travels to Norway with soft adventure activities. Activities such as kayak, cycling and hiking / trekking.
Broadening my cultural horizon
We will focus on cultural experiences in cities, in historical attractions and sights, museums as well as local culture, history and the way of life in the regions. We will also have focus on local food and traditions. The cities are prioritized amongst our segments, together with experiences in nature. We will therefore prioritize city breaks, especially to cities having good flight connections from France.
Escape
This focuses mostly on niche products, such as ski touring, foto & fauna, pilgrim travels etc.
Type of products we will have focus on:
All year: soft adventure ( ex. kayak, cycling), cultural experiences (ex. architechture, museums, local food & traditions), high-end products (ex. hotels and services), sustainable products, niche products (ex. photo tours, bird watching, fishing).
Winter: ski touring
Spring, Summer, Autumn: hiking & trekking, cycling (on roads, half-day excursions & city biking)
Our clients & type of travel
Result or the tour operator mapping 2018:
Number of TO relevant for Norway: 2860 - including local & regional group specialists, company organised travels (CE) and bus operators
Number of TO with potential for growth: 262
Type of travels:
Individual leisure travel
Group leisure travel
Incentives & seminars
Other type of clients we will focus on:
MICE agents for incentive travels
Incoming operators
Our goals 2019-2021
Product development
Through the continuous work on the TO mapping of tourist actors with potential for Norway in accordance with our strategy, we will focus on the following:
Inviting our traditional incoming agents and TO’s to tweak/renew their production towards sustainable products/programs all year and all over Norway. Pushing to integrate local food and culture in the TO's programs.
Connect to new tour operators proactively within the identified and prioritized niches but also respond to actors contacting us for production.
Increase visibility towards sales agents / boost sales
We aim for doing learning sessions in collaboration with our important TOs and Air carriers to teach their distribution network and sales force about Norway. We wish to put up seminars around strategical themes, ex: sustainability, culture and gastronomy, shoulder seasons and segments, also in collaboration with Norwegian partners. We wish to organize webinars and offer possibility to join a road show.
The e-learning tool will be pushed towards long list actors.
Through all of our activities towards sales agents in the market, our goal is to reach out to 200 sales agents by 2021.
Our B2B Activities in the market 2020
It is as important as ever that Norway maintains her presence in our markets. Below as short description of some activities that we are doing on behalf of the Norwegian Travel Industry in our market. This page will be updated during the course of the year, at the beginning of each month.
June
24th June. We conducted a webinar to promote autumn and winter products in the Nordic countries. This webinar was a cooperation with Visit Denmark, Visit Sweden, Visit Finland and Promote Iceland. The audience was tour operators & travel agencies.
12 agents participated.
September
22nd September. We conducted a webinar to promote off-beaten track products in the Nordic countries. This webinar was a cooperation with Visit Denmark, Visit Sweden, Visit Finland and Promote Iceland. The audience was tour operators & travel agencies.
34 agents participated.
November
9th & 10th November. We conducted a webinar regarding the topic "meet the locals". The aim was to promote the Nordics to the "social immersion" segment. This webinar was a cooperation with Visit Denmark, Visit Sweden, Visit Finland and Promote Iceland. The audience was tour operators & travel agencies.
