Our focus in the market 2019-2021
Identified segments in the market and how it affects our B2B work:
Adventures in the world of beauty
A break with spectacular nature remains the main motivation for travels to Norway with soft adventure activities. Activities such as kayak, cycling and hiking / trekking.
Broadening my cultural horizon
We will focus on cultural experiences in cities, in historical attractions and sights, museums as well as local culture, history and the way of life in the regions. We will also have focus on local food and traditions. The cities are prioritized amongst our segments, together with experiences in nature. We will therefore prioritize city breaks, especially to cities having good flight connections from France.
This focuses mostly on niche products, such as ski touring, foto & fauna, pilgrim travels etc.
Type of products we will have focus on:
All year: soft adventure ( ex. kayak, cycling), cultural experiences (ex. architechture, museums, local food & traditions), high-end products (ex. hotels and services), sustainable products, niche products (ex. photo tours, bird watching, fishing).
Winter: ski touring
Spring, Summer, Autumn: hiking & trekking, cycling (on roads, half-day excursions & city biking)