Our focus in the market 2019-2021
Identified segments in the market and how it affects our B2B work:
Sharing & Caring / Escape
These are the segments that have highest potential and competitive advantage for Norway in Denmark, and we will actively work to strengthen Norway's position within these segments.
In this segment the potential is strong, and we will put our focus towards presenting new /unknown destinations and attractions to the Danish tour operators.
Type of products we will have focus on:
All year: cultural experiences, soft adventure, escape (yoga, well being)
Summer, Autumn: hiking (all types), cycling (all types)
Spring, Winter: Ski (all types)
Summer, Autumn, Spring: sustainable products, winter without ski (for ex. Northern Lights)