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Leisure B2B workshop China 2020

China workshop 2020

Technical Information

Price: RMB 9.500,- ex VAT per company


  • Roadshow in China, HK and Taiwan
  • Venue
  • Description in Product Manual
  • Lunch at the workshop(s)
  • Farewell dinner
  • Airport group transfers

Does not include:

  • Accommodation
  • Travel costs
  • Meals outside of the scheduled program.

Minimum/maximum number of participants:
Minimum 50 and maximum 74


The roadshow has been cancelled. 

We are looking into eventual digital replacement and we will keep you informed.

Read here the information brief sent out to the partners.


Background & Goals

China is one of the most important tourist source markets in the world and it is developing very fast, which is also the market that Norwegian trade needs to treat seriously. In order to help Chinese tour operators to understand our sustainable travel concept and product, the roadshow in China could effectively bridge the Norwegian and Chinese trade.



Ensure good quality meetings (overall average rating 8+)
Ensure relevant partners (overall average rating 8+)
Ensure relevant agents (overall average rating 8+)
Showcase Norwegian sustainable travel concept and product
   Increase the lenght of stay for travellers to Norway
   Extend the seasons and cover more regions

Type of activity

Roadshow / Workshop

China market is huge and segmented from city to city so we do need to participate in different activities to meet the needs of tour operators from different cities.

Depending on the citieswe will host roadshow/workshop/seminars/event to meet and network between trade and agents. Through carefully selected B2B Fairs, we will increase our visibility in the market to attract attentions from local travel trade.

Who is this for? 

  • Activity companies
  • Attraction
  • Carrier
  • Destination
  • Hotel
  • Other accommodation
  • Incoming operator – regional
  • Incoming operator – national

Partners should be delivering good products all year, encouraging travellers spending more time and more money in Norway, and preferably during the period October – April. The soft adventure and interactive products are welcomed.

Type of clients: 

  • Tour operator
  • Travel agency
  • Event agency
  • Indenpent agent

We encourage agents focusing on 

FIT/high end /small groups/incentive groups
Medium size groups with in-depth itineraries in Norway
All year programs
Norway as a mono destination
Sustainable/ responsible tourism 

Marketing Package


34.500 CNY (full package)
17.800 CNY (basic package)


Activity 2b Marketing Package China

Full package includes3-city roadshow, min. 4 articles/year in monthly EDM to Chinese travel trade and media, highligts on products and services in seminars/sales trainings/routine promotions, partners profile featured on  the B2B website of STB China, brand or services promoted min. 10 times/year via SoMe, quarterly report on deliverables

Basic package includesSame as above, EXCEPT the 3-city roadshow