Background & Goals
China is one of the most important tourist source markets in the world and it is developing very fast, which is also the market that Norwegian trade needs to treat seriously. In order to help Chinese tour operators to understand our sustainable travel concept and product, the roadshow in China could effectively bridge the Norwegian and Chinese trade.
Type of activity
China market is huge and segmented from city to city so we do need to participate in different activities to meet the needs of tour operators from different cities.
Depending on the cities, we will host roadshow/workshop/seminars/event to meet and network between trade and agents. Through carefully selected B2B Fairs, we will increase our visibility in the market to attract attentions from local travel trade.
Who is this for?
- Activity companies
- Other accommodation
- Incoming operator – regional
- Incoming operator – national
Partners should be delivering good products all year, encouraging travellers spending more time and more money in Norway, and preferably during the period October – April. The soft adventure and interactive products are welcomed.
Type of clients:
- Tour operator
- Travel agency
- Event agency
- Indenpent agent
We encourage agents focusing on
34.500 CNY (full package)
17.800 CNY (basic package)
Activity 2b Marketing Package China
Full package includes: 3-city roadshow, min. 4 articles/year in monthly EDM to Chinese travel trade and media, highligts on products and services in seminars/sales trainings/routine promotions, partners profile featured on the B2B website of STB China, brand or services promoted min. 10 times/year via SoMe, quarterly report on deliverables
Basic package includes: Same as above, EXCEPT the 3-city roadshow