Background & Goals
Today, travel professionals and potential travelers know Norway, appreciate its DNA, and desire to experience the destination. BUT some still maintain the belief that the destination is only possible for very few – very expensive, and due its location, they are short-sighted and believe that it must be combined with other Scandinavian countries.
We want to continue to address the misperception and create incremental business from this market for Norway and local partners.
Type of activity
The events will be for educational and business purpose.
Presentations/seminars will be given on the destination – focus on strategy, positioning & logistics. We will also have special panel / talk show style with the participation of all Norwegian partners, and organize B2B meetings for both leisure and mice agents.
Who is this for?
- Activity companies
- Other accommodation
- Incoming operator – national
Creating and sharing a great diversity of content on the destination is crucial to secure increase in interest and demand for Norway.
Destination companies, activity companies, hotels and hotel chains, transportation companies and DMCs with a focus on Norway are welcome to participate.
As Brazil/Argentina are project markets, we encourage DMC partners in this project to prioritize partners/regions who are part of the project in product planning/itineraries.
Type of clients:
- Tour operator
- Travel agency
- Event agency
- Independent agents
- Media professionals
We will invite travel professionals working with: