B2B MARKET REPORTS 2020
Overseas markets have been challenged with the discussion about sustainability. Looking at the statistics, however, we see that the growth in the shoulder seasons, come from these markets. Our strategy is therefore to aim for the tourists who stay longer, who look at Norway as a potential mono-destination, and want to explore more than just the nature when visiting.
Our activities in China and India together with VisitDenmark are not up for revision in 2020, and the same is the roadshow in South-America, which is already planned. For the remaining markets, the concept with the workshop is slightly revised, to better meet the expectations for both our partners, but also for the trade and the new segments we wish to encourage.
Our B2B Activities in the markets 2020
It is as important as ever that Norway maintains her presence in our markets. Below as short description of some activities that we are doing on behalf of the Norwegian Travel Industry in our market. This page will be updated during the course of the year, at the beginning of each month.
12th May. Scandinavian Tourist Board conducted a webinar towards the FIT division of the tour operator Make My Trip. The FIT segment will probably grow as the trend will shift slightly from group to FIT in the future.
4th June. We conducted as webinar together with the tour operator RTS/Trade Wings Online to introduce Norway as a travel destination towards travel agencies. The local knowledge is often mostly about Oslo. This webinar promoted the different regions of Norway, the different seasons and activities.
130 travel agents participated.