Overseas markets

Overseas markets have been challenged with the discussion about sustainability. Looking at the statistics, however, we see that the growth in the shoulder seasons, come from these markets. Our strategy is therefore to aim for the tourists who stay longer, who look at Norway as a potential mono-destination, and want to explore more than just the nature when visiting.

Our activities in China and India together with VisitDenmark are not up for revision in 2020, and the same is the roadshow in South-America, which is already planned. For the remaining markets, the concept with the workshop is slightly revised, to better meet the expectations for both our partners, but also for the trade and the new segments we wish to encourage.

Information regarding some activities:

We have a roadshow / workshop planned to Singapore and Bankgok 16th -17th January 2020. As this one is already in the registration phase, it will not appear on "register your interest" link. Please take contact with Ingunn Sakshaug if you are interested for more information.

Brazil & Argentina: deadline to register your interest is 15th December 2019.