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NTW workshop
NTW workshop
NTW workshop.
Photo: Marianne Mork
NTW workshop.
Photo: Marianne Mork

Sales Driven B2B activities

Sales driven B2B activities

Throughout the year, we plan for B2B activities that are focused on generating sales. These activities have in common that: 

  • They connect Norwegian suppliers to relevant & potential buyers
  • They are targeted and have a detailed description of a target group

These activities can be workshops with B2B meetings, B2B fairs, roadshows etc. Most of the activities take place in the local markets, while some few are located in Norway and some of them are digital. 


Overview over planned activities

Activities 2021: 

Please view our B2B activity calendar for 2021 here,

Tailor-made activities 

Some markets offer the possibility to join a tailor-made activity, which drive sales. 

This is an offer for suppliers who:

  • Do not find any of our planned activities suitable for them 
  • Are looking for contacts within a special niche target group

It is up to each market  to decide whether this activity is relevant for the market and whether they have the capacity to organise it. 

One example of a "standard" tailor-made activity would be sales calls.

Continue reading here regarding sales calls. 

International B2B activities in Norway

Some of our sales driven activities are located in Norway. They are usually organised as a B2B workshop followed by pre-or-post tours for the buyers.
The target groups are: 

  • International 
  • Targeted Product Managers from relevant tour operators, incoming operators & wholesalers.

Norwegian Travel Workshop (NTW)

Norwegian Travel Workshop is the biggest tourism workshop organised by Innovation Norway, on a yearly basis. This workshop assembles about 350 suppliers from the Norwegian tourism industry and 350 buyers worldwide. During 2 days, more than 8000 individual meetings are conducted.

In addition to the workshop we invite the buyers to participate in pre- and post-tours in Norway in combination with NTW. 

In 2020 NTW had to be cancelled due to the Covid-19 pandemic. We offered a digital NTW in september 2020, and look forward to a digital Norwegian Travel Workshop in April 2021. 

More information about NTW here.

Theme Workshops/Activities

B2B workshops & activities that are targeting a specific target group around a certain niche and are complements to the other international activities we offer. 

The last theme workshop organised was around the theme skiing (alpine and cross country). It was held digitally from the 8th to the 9th of February 2021 and assembled around 75 suppliers and buyers for a 2 days program, including seminar & workshop. 
The buyers could also participate in digital famtrips. The evaluation results will be published online in March. 

Next theme activities in 2021 will be as follow: 

Ski touring webinar 
Date: 27th of May
Place: digital, from 12:00-15:00
The webinar will be for the suppliers only and will be in Norwegian.
More information and registration here, 

Hiking & Biking workshop 
Dates: TBA
Place: TBD
The workshop that was to be held 8th – 9th of September 2021, has been postponed till September 2022. More information will follow.
Are you interested in knowing more?
Contact Kristin Bennick at our head office: Kristin Bennick


Contact us for general information:

Siri Tallaksen
Siri Tallaksen
Prosjektkoordinator B2B Leisure / Prosjektleder NTW