DIGITAL WORKSHOPS AND SEMINARS
Before the event:
Know your USPs, competitors. and target group.
Have your website available in English.
Have prices and information for the coming season ready in English.
Have a three-sentence pitch of your company/ product prepared.
Prepare short videos and a map.
Study and learn about the country/ market you will present to.
Prepare questions & a product manual in English.
Respect deadlines (deliver material on time).
Check time zones.
Check the meeting system in advance.
Study and learn about the buyers you will be meeting in advance.
Check your computer, microphone, and Wi-Fi connection.
Have a good background and good lightning in your room.
During the event:
Be on time.
Have all the material prepared.
Practice active listening, look the buyer in the eye/look into the camera.
After the event:
Follow-up with the buyer by sending your presentation/files by email.