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DACH markets: focus & goals 2019-2021

Ulrike Katrin Peters

Specialist in Germany, Switzerland, Austria

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Identified segments in the market and how it affects our B2B work: 

Adventures in the world of beauty / Broadening my cultural horizon
We will continue the good cooperation with tour operators – with concentration on shoulder seasons and help the TO to sell Norway in the way we want to communicate it (less empty  landscape pictures, more social images).

Type of products we will have focus on: 

All year: soft adventure, cultural experiences, sustainable products
Summer, Autumn: hiking, cycling
Spring, Autumn: fishing
Winter: ski, high-end

Our clients & type of travel 

Result or the tour operator mapping 2018: 
Number of TO relevant for Norway: 400
Number of TO with potential for growth: ongoing

Type of travels: 
Individual leisure travel 
Group leisure travel
Group business travel
Incentives & seminars

Other type of clients we will focus on:
Independent agents
MICE agents
Incoming operator
Forum Anders Reisen, Atmosfair, TourCert, Organisations working with sustainability, Willy-Scharnow-Stiftung (sales agent organisation), German Hiking association, German Cycling association, Deutscher Reiseverband, VIR Verband Internet Reisevertrieb (internet travel distribution)

Our goals 2019-2021

Product development

Transfer knowledge about German travel trade market to Norwegian partners and find suitable business partners. Create meeting spaces to get Norwegian suppliers and tour operators from DACH market together for networking, testing products and product ideas and to start a cooperation and find new business partners.
Increase knowledge about Norwegian sustainable destinations among German travel trade to get new products in TOs portfolio.
To achieve this goal we are looking for an already certified Norwegian destination to host a study trip for German / Swiss sustainable certified tour operators. Goal of this tour is to get new products into.
Furthermore we will hold strategic sessions with Product Managers "Product development Board", Fam trip and we will boost Norway through sales calls, B2B-Newsletters,Training Sales Agents in coop with TO and Fam trips. To strengthen our internal expertise we will do competence building.

Increase visibility towards sales agents / boost sales

Marketing for E-learning on the German speaking market has been intense in the last 3 years, as long as it is not updated we will use other ways to educate sales agents about Norway in cooperation with tour operators. approx. 1000 agents per year will be reached.