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France: our focus in the market 2019-2021

Léa Pinsard

Specialist France

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IFTM Top Resa 2021

The Innovation Norway French team will attend the fair physically in Paris, and all participants will have the opportunity to join through a digital solution.

Deadline to register 15th of September. 

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Identified segments in the market and how it affects our B2B work: 

Adventures in the world of beauty
A break with spectacular nature remains the main motivation for travels to Norway with soft adventure activities. Activities such as kayak, cycling and hiking / trekking. 

Broadening my cultural horizon
We will focus on cultural experiences in cities, in historical attractions and sights, museums as well as local culture, history and the way of life in the regions. We will also have focus on local food and traditions. The cities are prioritized amongst our segments, together with experiences in nature. We will therefore prioritize city breaks, especially to cities having good flight connections from France. 

This focuses mostly on niche products, such as ski touring, foto & fauna, pilgrim travels etc. 

Type of products we will have focus on: 

All year: soft adventure ( ex. kayak, cycling), cultural experiences (ex. architechture, museums, local food & traditions),  high-end products (ex. hotels and services),  sustainable products, niche products (ex. photo tours, bird watching, fishing). 
Winter: ski touring
Spring, Summer, Autumn: hiking & trekking, cycling (on roads, half-day excursions & city biking)

Our clients & type of travel 

Result or the tour operator mapping 2018: 
Number of TO relevant for Norway: 2860 - including local & regional group specialists, company organised travels (CE) and bus operators
Number of TO with potential for growth: 262

Type of travels: 
Individual leisure travel 
Group leisure travel 
Incentives & seminars

Other type of clients we will focus on: 
MICE agents for incentive travels
Incoming operators

Our goals 2019-2021

Product development
Through the continuous work on the TO mapping of tourist actors with potential for Norway in accordance with our strategy, we will focus on the following:

Inviting our traditional incoming agents and TO’s to tweak/renew their production towards sustainable products/programs all year and all over Norway. Pushing to integrate local food and culture in the TO's programs.
Connect to new tour operators proactively within the identified and prioritized niches but also respond to actors contacting us for production.  

Increase visibility towards sales agents / boost sales
We aim for doing learning sessions in collaboration with our important TOs and Air carriers to teach their distribution network and sales force about Norway. We wish to put up seminars around strategical themes, ex: sustainability, culture and gastronomy, shoulder seasons and segments, also in collaboration with Norwegian partners. We wish to organize webinars and offer possibility to join a road show.
The e-learning tool will be pushed towards long list actors.
Through all of our activities towards sales agents in the market, our goal is to reach out to 200 sales agents by 2021.