Skip to main content


B2B markets Denmark, the Netherlands

Ingunn Sakshaug

Markeds- og bransjespesialist for Danmark, Nederland, Belgia, Asia og nye utviklingsmarkeder

+47 926 04 452

Send email

B2B market reports

View the status update presentation from September here

 View the status update presentation from June here

View the status update presentation from March here

View our reports and presentations from 2020 here. 

Meet Denmark, Netherlands & Belgium get a status update about the markets!

Next Status Update: 


Wednesday 21st of September at 10:30

No registration needed, just meet-up: 
Meet here:


Fairs 2022

Innovation Norway is planning to attend Vakantiebeurs in Utrecht (NL) in January, and Ferie for Alle in Herning (DK) in February.
If your are interested or would simply want to know more, please contact Ingunn Sakshaug.

Here is some information about the fairs: 

Vakantiebeurs, 13th-16th of January 2022

The Vakantiebeurs is the annual travel event of the Netherlands. A concept at home and abroad, because not often under one roof are all the senses stimulated by so many organizations and locals from so many different countries. During 5 days, the Vakantiebeurs is visited by more than 100,000 visitors and travel professionals. These visitors come to the event to get inspiration, to discover new destinations, to get substantive information and to book their next holiday.

In 2022, the Vakdag will take place on 12 January. During the B2B Vakdag, travel professionals come together to network, get inspired and to do business.

Ferie for alle, 25th-27th of February 2022

Facts about Scandinavia's biggest holiday fair: 

  •  Ferie for alle is Scandinavia's largest and most visited holiday fair
  • 13 exhibition halls in the five main areas: Outdoor Life - Denmark - Danish Golf Show - Camping - Foreign Country
  •  Exhibition area of 63,000 m2 
  • Venue: MCH Exhibition Centre Herning, Vardevej 1, 7400 Herning

Friday 25th of February offers many formal and informal industry events
Find more information regarding the fair here.

Workshop/Seminar in the Netherlands

The knowledge of Norway is good. From these markets travellers often come with their own cars, and spend many days in Norway. In depth insights, hidden gems, culture experiences, activities from soft to advanced are asked for. Sustainability is also a priority. We will organise a workshop in Amsterdam in September. 
Continue reading here.

Workshop Denmark

Denmark is reopening, vaccine passport is implemented, and the date 26th of June is planned to be when Denmark again is open. For Danes, Norway is nr2 on the list of safe destinations, after Denmark. Tour operators are unsure how the summer will be, since Norway is delaying an opening date, but bookings for winter 2021/2022 and Summer 2022 looks good for Norway.
After more than one year of a digital presence, the wish for physical meetings and socializing is something we all hope for. Therefore we think hosting this physical event is appreciated both by suppliers and travel trade in Denmark.

Continue reading here