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Middle East B2B activities 2021

Digital webinar and workshop "A taste of Norway"

Date: 8th of November

Hosting digital webinars and one to one meetings, we will be able to increase knowledge and interact with these markets.
It will be a good approach with the EXPO coming up, where we will consider a tourism presence if possible.

Registration: we would like to register the interest for this workshop before further planning, and ask you to register if you are interested in joining this workshop. Register your interest here. 

Background and goals

Saudi Arabia opened up for tourists inbound in 2019. When Norwegians started travelling to SA, the interest for Norway increased. Word of mouth is also valuable: if one has been to Norway and speaks nicely about it, others wants to go. TV shows documentaries about Norway, and one of the most seen series on HBO is “Vikings”

The Embassy receives many requests and see a huge interest in Norway. The interest were also there before the pandemic, as Norway & Scandinavia were more important, and an upgoing trend from this market.

SA sees Norway as very attractive: easy to find and buy halal food. Women can be covered without feeling uncomfortable. And it is very profitable to buy luxury goods in Norway.

Participants - suppliers

Activity companies
Attraction
Carrier
Destination
Hotel
Other accommodation

There is a green wave in these countries, electric cars are getting very popular. There is a huge interest on fresh food (seafood!), and nature.
We target middle to high end income travellers, and both MICE and leisure. Business travellers bring very often their families, and combines business and leisure travel (Bleisure). 
Travellers always use a travel agency for their trips. And the TA are looking for packages – ready made products/programs.

 

Participants - buyers

Travel Agencies
Bloggers/influencers

Travellers from this region uses travel agencies to plan their vacation. They also use trade fairs to update themselves, so does the travel agencies. 
Students from SA based in Norway, are the most popular bloggers and influencers, sharing info and images of their lives as a student in Norway. 
Both Saudi Arabia and UAE agents will be invited.

 

Ingunn Sakshaug
Ingunn Sakshaug
Markedsspesialist Asia og nye markeder / Bransjeansvarlig for Danmark og Nederland

Practical information

Price: NOK 1300.- excl. mva per company

Includes: 
Access to the meeting platform, ability to conduct live webinar and one to one meetings. 
Access to the Market Manual, which describes the buyers company profiles and contact information registered at the event.
Description of company & contact information in the Product Manual, made available to all registered buyers

Does not include: 
Each participant has to be have access to a computer, with audio & camera, and with Internet access.