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Group checking in
Group checking in
Group checking in.
Photo: Kjetil Hansen / Arctic Drive
Group checking in.
Photo: Kjetil Hansen / Arctic Drive

B2B Fritidsmarkedet

Our B2B activities towards the leisure market

There are more than 3000 tour operators worldwide* that have the potential of including Norway in their portfolio. Many tourists still book their trips through their local travel agencies and tour operators instead of booking directly with the supplier. This is why Innovation Norway works actively in order to: 1) Map relevant tour operators in the markets, 2) Promote Norway as a destination towards tour operators and travel agencies, and 3) Connect tour operators with relevant Norwegian suppliers.

On this page you will find information about the different kind of activities we offer and how you, as a Norwegian supplier, can get in touch with relevant and potential buyers of your product. 

* Result of the tour operator mapping conducted in 2017.

Status Updates from the market

We have just undertaken a round with status updates from our markets in June. Presentations & recordings have been made available for you. 

Next status updates will be done in September. 

More information here.



Our B2B activities this fall

Please view our B2B calendar for this autumn, with our market based activities.

We send out information regarding our activities through our Visit Norway newsletter, but feel free to register here below if you wish to be sent an email when we have updates regarding the activities, when we open up for registration etc.  You can cancel your registration at any time by contacting Siri Tallaksen.


Throughout the year we facilitate three types of activities for Norwegian suppliers:

  • Sales driven activities
  • Digital profiling activities
  • Product development activities

Read more below and please contact us if you have any questions.

Parallely we also have a close cooperation with incoming operators in Norway. Read here for more information.



Our markets:

Contact us:

Siri Tallaksen
Siri Tallaksen
Prosjektkoordinator B2B Leisure / Prosjektleder NTW
Contact info

Do you have any questions? Please contact our people responsible in the different markets, or at the main office in Oslo, here.