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Group checking in
Group checking in.
Photo: Kjetil Hansen / Arctic Drive
Group checking in.
Photo: Kjetil Hansen / Arctic Drive

B2B Fritidsmarkedet

Our B2B activities towards the leisure market

There are more than 3000 tour operators worldwide* that have the potential of including Norway in their portfolio. Many tourists still book their trips through their local travel agencies and tour operators instead of booking directly with the supplier. This is why Innovation Norway works actively in order to: 1) Map relevant tour operators in the markets, 2) Promote Norway as a destination towards tour operators and travel agencies, and 3) Connect tour operators with relevant Norwegian suppliers.

On this page you will find information about the different kind of activities we offer and how you, as a Norwegian supplier, can get in touch with relevant and potential buyers of your product. 

* Result of the tour operator mapping conducted in 2017.

Throughout the year we facilitate three types of activities for Norwegian suppliers:

  • Sales driven activities
  • Digital profiling activities
  • Product development activities

Read more below and please contact us if you have any questions.



Our markets:

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Status updates & reports

Information about:
- Regular status updates by the markets
- Access to B2B market reports

Activities 2021

Are you are interested in joining our international sales-driven activies?
Read here
Are you interested in profiling your destination digitally in our markets?
Read here 


Contact us:

Siri Tallaksen
Siri Tallaksen
Prosjektkoordinator B2B Leisure / Prosjektleder NTW
Contact info

Do you have any questions? Please contact our people responsible in the different markets, or at the main office in Oslo, here.